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Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2017.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |