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Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Frankfurt am Main, Germany :
PL Academic Research, an imprint of Peter Lang GmbH,
[2013]
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| Colección: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
| Temas: | |
| Acceso en línea: | Texto completo |