Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Hamilton, Rebecca W. (Author), Rust, Roland T. (Author), Dev, Chekitan S. (Chekitan Singh), 1959- (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Subjects:
Customer loyalty.
Consumer satisfaction.
Rate of return.
Consommateurs > Fidélité.
Consommateurs > Satisfaction.
Taux de rendement.
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