Chargement en cours…

The shopper economy : the new way to achieve marketplace success by turning behavior into currency /

The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Crawford, Liz
Format: Électronique eBook
Langue:Inglés
Publié: New York : McGraw-Hill, ©2012.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)