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The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
©2012.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |