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Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

Current customers are up to nine times as profitable as new ones, but keeping customers has never been tougher. It's time you developed a customer-defined, outside-in vision of your business, plus the capabilities and infrastructure to make it real. Thompson led customer-focused process improve...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Thompson, Harvey
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, NJ : Pearson Prentice Hall, ©2004.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)