The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience /

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Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Norton, David (David William) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2018]
Subjects:
Customer relations.
Consumer profiling.
Customer loyalty.
Profil des consommateurs.
Consommateurs > Fidélité.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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