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Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2017.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |