The human brand : how we relate to people, products, and companies /

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"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Malone, Chris, 1969-
Autres auteurs: Fiske, Susan T.
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco, CA : Jossey-Bass, Ã2013.
Sujets:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Consumer behavior
Marketing > Psychological aspects
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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