How people buy online : the psychology behind consumer behaviour /

A book that delves into human psychology to make sense of the world of marketing.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gupta, Seema (Author)
Format: Electronic eBook
Language:Inglés
Published: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:
Consumer behavior.
Internet marketing.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Marketing > Aspect psychologique.
Consumer behavior
Internet marketing
Marketing > Psychological aspects
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