The human brand : how we relate to people, products, and companies /

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"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malone, Chris, 1969-
Otros Autores: Fiske, Susan T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, Ã2013.
Temas:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Consumer behavior
Marketing > Psychological aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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The human brand : how we relate to people, products, and companies /
Texto completo (Requiere registro previo con correo institucional)
Electrónico Audiom
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The Human Brand : How We Relate to People, Products, and Companies.
por Malone, Chris
Publicado 2013
Texto completo
Electrónico eBook
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