The human brand : how we relate to people, products, and companies /

Show other versions (2)

"Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. Wh...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Malone, Chris, 1969-
Other Authors: Fiske, Susan T.
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass, Ã2013.
Subjects:
Consumer behavior.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Consumer behavior
Marketing > Psychological aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Error inesperado del formato de respuesta.
Holdings details from

Similar Items