The business of choice : marketing to consumers' instincts /

Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice! • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscie...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wilcox, Matthew (Author)
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : Person Education, [2015]
Subjects:
Marketing > Psychological aspects.
Consumer behavior.
Marketing > Aspect psychologique.
Consommateurs > Comportement.
Consumer behavior
Marketing > Psychological aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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