Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cato, Mac
Format: Electronic eBook
Language:Inglés
Published: Beverly, Mass. : Rockport Publishers, ©2010.
Subjects:
Branding (Marketing)
Consumer behavior.
Identity (Psychology)
Emotions > Social aspects.
Communication in marketing.
Creative ability in business.
Stratégie de marque.
Consommateurs > Comportement.
Identité (Psychologie)
Communication en marketing.
Créativité dans les affaires.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Communication in marketing
Consumer behavior
Creative ability in business
Emotions > Social aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items