Design for the mind : seven psychological principles of persuasive design /

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Yocco, Victor S., 1978- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Shelter Island, NY : Manning Publcations, [2016]
Sujets:
Internet marketing > Psychological aspects.
Consumer behavior.
Web sites > Design > Psychological aspects.
Marketing sur Internet > Aspect psychologique.
Consommateurs > Comportement.
Sites Web > Conception > Aspect psychologique.
Consumer behavior
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