Neuromarketing for dummies /

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Genco, Stephen J.
Autres auteurs: Pohlmann, Andrew P., Steidl, Peter
Format: Électronique eBook
Langue:Inglés
Publié: Mississauga, Ont. : John Wiley & Sons Canada Ltd., Ã2013.
Collection:--For dummies.
Sujets:
Neuromarketing.
Marketing > Psychological aspects.
Consumer behavior.
Marketing > Aspect psychologique.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Neuromarketing
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