The buying brain : secrets for selling to the subconscious mind /

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If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing cam...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pradeep, A. K., 1963-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2010.
Subjects:
Neuromarketing.
Consumer behavior.
Shopping > Psychological aspects.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Magasinage > Aspect psychologique.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Marketing > Psychological aspects
Neuromarketing
Shopping > Psychological aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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