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Effective advertising : understanding when, how, and why advertising works /
"Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. I...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Thousand Oaks, Calif. :
Sage Publications,
©2004.
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| Collection: | Marketing for a new century.
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| Sujets: | |
| Accès en ligne: | Texto completo |