Advertising and consumer citizenship : gender, images, and rights /

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Cronin, Anne M., 1967-
Format: Électronique eBook
Langue:Inglés
Publié: London : Routledge, 2000.
Collection:Transformations.
Sujets:
Advertising > Psychological aspects.
Consumer behavior.
Sex role in advertising.
Publicité > Aspect psychologique.
Consommateurs > Comportement.
Rôle selon le sexe dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Psychological aspects
Consumer behavior
Sex role in advertising
Advertising.
Commerce.
Business & Economics.
Business and Management.
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