Cargando…
Advertising and promotion in "new" Asia /
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2009]
|
| Colección: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |