Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.

Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Phillips, Robbin
Other Authors: Cordell, Greg, Church, Geno
Format: Electronic eBook
Language:Inglés
Published: Hoboken : John Wiley & Sons, 2010.
Subjects:
Word-of-mouth advertising.
Business referrals.
Consumer satisfaction.
Advertising.
Publicity.
Marketing.
Misinformation.
Advertising
Marketing
Communication
Consumer Behavior
Bouche-à-oreille (Publicité)
Méthode de la boule de neige (Marketing)
Consommateurs > Satisfaction.
Publicité.
Mésinformation.
advertising.
marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicity
Business referrals
Consumer satisfaction
Word-of-mouth advertising
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