Advertising diversity : ad agencies and the creation of Asian American consumers /

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In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Shankar, Shalini, 1972- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Durham ; London : Duke University Press, 2015.
Sujets:
Advertising > Social aspects > United States.
Asian American consumers > United States.
Asian Americans > Race identity > United States.
Stereotypes (Social psychology) in advertising > United States.
Advertising agencies > United States.
Minorities in advertising > United States.
Asian Americans > United States > Ethnic identity.
Publicité > Aspect social > États-Unis.
Consommateurs américains d'origine asiatique > États-Unis.
Américains d'origine asiatique > Identité ethnique > États-Unis.
Stéréotypes dans la publicité > États-Unis.
Agences de publicité > États-Unis.
Minorités dans la publicité > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
SOCIAL SCIENCE / Anthropology / Cultural
Advertising agencies
Advertising > Social aspects
Asian American consumers
Asian Americans > Race identity
Minorities in advertising
Stereotypes (Social psychology) in advertising
United States
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