Diversity in Advertising : Broadening the Scope of Research Directions.

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This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and n...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Williams, Jerome D.
Other Authors: Lee, Wei-Na, Haugtvedt, Curtis P.
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2004.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Communication en marketing.
Consommateurs > Attitudes.
Advertising > Psychological aspects
Communication in marketing
Consumers > Attitudes
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