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Cutting edge advertising : how to create the world's best print for brands in the 21st century /
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the adv...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Singapore ; New York :
Pearson/Prentice Hall,
2008.
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| Édition: | 3rd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |