Cita APA (7a ed.)

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Sage Publications.

Cita Chicago Style (17a ed.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.

Cita MLA (8a ed.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publications, 2004.