Future-focused strategic marketing /
"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Mariadoss, Babu John (Editor ), Echambadi, Raj (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hauppauge :
Nova Science Publishers,
2019.
|
Colección: | Marketing and operations management research
|
Temas: | |
Acceso en línea: | Texto completo |
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