The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans /

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up wit...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hamper, Robert J.
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2014]
Subjects:
Marketing > Management.
Strategic planning.
Business planning.
Marketing research.
Marketing > Gestion.
Planification stratégique.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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