Strategic planning and new product development /

In Strategic Planning and New Product Development , world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new produc...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tillman, Frank A., 1937-
Other Authors: Cassone, Deandra Tillman, 1961-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press, ©2013.
Subjects:
Marketing > Management.
Telemarketing.
New products.
Strategic planning.
Marketing > Gestion.
Télémarketing.
Planification stratégique.
Marketing > Management
New products
Strategic planning
Telemarketing
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