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The agile marketer : turning customer experience into your competitive advantage /
"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--an...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Wiley,
2016.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |