Making meaning : how successful businesses deliver meaningful customer experiences /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Diller, Stephen
Other Authors: Shedroff, Nathan, Rhea, Darrel
Format: Electronic eBook
Language:Inglés
Published: Berkeley, CA : New Riders, ©2006.
Subjects:
Marketing.
Strategic planning.
Consumer goods > Purchasing > Psychological aspects.
Service industries > Marketing > Psychological aspects.
Consumer satisfaction.
Relationship marketing.
Planification stratégique.
Biens de consommation > Achat > Aspect psychologique.
Services (Industrie) > Marketing > Aspect psychologique.
Consommateurs > Satisfaction.
Marketing relationnel.
marketing.
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