Future-focused strategic marketing /
"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable...
Cote: | Libro Electrónico |
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Autres auteurs: | , |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Hauppauge :
Nova Science Publishers,
2019.
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Collection: | Marketing and operations management research
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Sujets: | |
Accès en ligne: | Texto completo |