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Future-focused strategic marketing /

"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Mariadoss, Babu John (Editor), Echambadi, Raj (Editor)
Format: Electronic eBook
Language:Inglés
Published: Hauppauge : Nova Science Publishers, 2019.
Series:Marketing and operations management research
Subjects:
Online Access:Texto completo