Chargement en cours…
A short course in international marketing blunders : mistakes made by companies that should have known better /
A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Petaluma, CA :
World Trade Press,
Ã2009.
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| Édition: | 3rd ed. |
| Collection: | Short course in international trade series.
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| Sujets: | |
| Accès en ligne: | Texto completo |