Developments in export marketing /
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitud...
Cote: | Libro Electrónico |
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Autres auteurs: | , , |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
Collection: | International Marketing Review.
v. 21. |
Sujets: | |
Accès en ligne: | Texto completo |