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Developments in export marketing /

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitud...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Balabanis, George, Theodosiou, Marios, Katsikea, Evangelia S.
Format: Électronique eBook
Langue:Inglés
Publié: Bradford, England : Emerald Group Pub., Ã2004.
Collection:International Marketing Review. v. 21.
Sujets:
Accès en ligne:Texto completo