Perspectives on international marketing reissued /

Show other versions (1)

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on t...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Paliwoda, Stanley J.
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2013.
Series:Routledge library editions. International business.
Subjects:
Export marketing > Case studies.
Marketing > China > Case studies.
Marketing > Japan > Case studies.
International business enterprises > Case studies.
Marketing > Chine > Études de cas.
Marketing > Japon > Études de cas.
Entreprises multinationales > Études de cas.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Export marketing
International business enterprises
Marketing
China
Japan
Case studies
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items