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International marketing in the Asia-Pacific region. Part 2 /
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroecon...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
| Collection: | International marketing review ;
v. 21, no. 3, 2004. |
| Sujets: | |
| Accès en ligne: | Texto completo |