A short course in international marketing blunders : mistakes made by companies that should have known better /

A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: White, Michael, 1951-
Format: Électronique eBook
Langue:Inglés
Publié: Petaluma, CA : World Trade Press, Ã2009.
Édition:3rd ed.
Collection:Short course in international trade series.
Sujets:
Business failures.
Export marketing.
International business enterprises > Management.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
Business failures
Export marketing
International business enterprises > Management
Computer network resources.
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