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Reviving traditions in research on international market entry /
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
JAI,
2003.
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| Colección: | Advances in international marketing ;
v. 14. |
| Temas: | |
| Acceso en línea: | Texto completo |