White, M. (2009). A short course in international marketing blunders: Mistakes made by companies that should have known better (3rd ed.). World Trade Press.
Cita Chicago Style (17a ed.)White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. Petaluma, CA: World Trade Press, 2009.
Cita MLA (8a ed.)White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. World Trade Press, 2009.
Precaución: Estas citas no son 100% exactas.