Marketing analytics roadmap : methods, metrics, and tools /

Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rackley, Jerry (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [New York, NY] : Apress, [2015]
Sujets:
Marketing > Management > Statistical methods.
Marketing > Statistical methods.
Marketing > Management > Data processing.
Marketing > Gestion > Méthodes statistiques.
Marketing > Méthodes statistiques.
Marketing > Management > Data processing
Marketing > Statistical methods
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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