Marketing Database Analytics : Transforming Data for Competitive Advantage.

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but number...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Banasiewicz, Andrew D.
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2013.
Subjects:
Marketing > Databases.
Marketing > Data processing.
Database management.
Marketing > Bases de données.
Marketing > Informatique.
Bases de données > Gestion.
Database management
Marketing
Marketing > Data processing
Databases
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