Statistical modeling for management /

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Hutcheson, Graeme D. (Author), Moutinho, Luiz (Author)
Format: Electronic eBook
Language:Inglés
Published: London, UK : Sage, 2008.
Subjects:
Management > Mathematical models.
Management > Statistical methods.
Gestion > Modèles mathématiques.
Gestion > Méthodes statistiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Management > Mathematical models
Management > Statistical methods
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