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Marketing analytics roadmap : methods, metrics, and tools /
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[New York, NY] :
Apress,
[2015]
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |