Big data marketing : engage your customers more effectively and drive value /

Afficher d'autres versions (1)

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, sharehold...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Arthur, Lisa
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Sujets:
Marketing > Management.
Marketing > Data processing.
Marketing research > Statistical methods.
Internet marketing.
Marketing > Gestion.
Marketing > Informatique.
Marketing > Recherche > Méthodes statistiques.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Informations d'exemplaires de

Documents similaires