The End of Shops : Social Buying and the Battle for the Customer /

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Molenaar, Cor
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Publishing Ltd, [2013]
Temas:
Electronic commerce.
Internet marketing.
Teleshopping.
Retail trade.
Consumer behavior.
Commerce électronique.
Marketing sur Internet.
Commerce de détail.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares