The End of Shops : Social Buying and the Battle for the Customer /

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Molenaar, Cor
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Publishing Ltd, [2013]
Temas:
Electronic commerce.
Internet marketing.
Teleshopping.
Retail trade.
Consumer behavior.
Commerce électronique.
Marketing sur Internet.
Commerce de détail.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing.
  • Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops
  • Ten Ways to Attract Customers; Index.

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