Cargando…
The End of Shops : Social Buying and the Battle for the Customer /
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Publishing Ltd,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn836400613 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 130406t20132013enka ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d N$T |d YDXCP |d DEBSZ |d B24X7 |d COO |d OCLCQ |d OCLCF |d OCLCQ |d OH1 |d OCLCQ |d AGLDB |d MERUC |d D6H |d OCLCQ |d VTS |d OCLCA |d REC |d OCLCQ |d STF |d OL$ |d OCLCQ |d UKUAL |d OCLCO |d OCLCQ | ||
| 019 | |a 961486536 |a 962614768 | ||
| 020 | |a 9781409449751 |q (electronic bk.) | ||
| 020 | |a 1409449750 |q (electronic bk.) | ||
| 020 | |a 9781409465027 |q (ePUB) | ||
| 020 | |a 1409465020 |q (ePUB) | ||
| 020 | |z 9781409449744 |q (hbk.) | ||
| 029 | 1 | |a AU@ |b 000052916403 | |
| 029 | 1 | |a DEBBG |b BV042741664 | |
| 029 | 1 | |a DEBSZ |b 39751672X | |
| 029 | 1 | |a DEBSZ |b 423742779 | |
| 029 | 1 | |a DEBSZ |b 472781960 | |
| 029 | 1 | |a DEBSZ |b 49311744X | |
| 029 | 1 | |a NZ1 |b 15027968 | |
| 035 | |a (OCoLC)836400613 |z (OCoLC)961486536 |z (OCoLC)962614768 | ||
| 050 | 4 | |a HF5548.32 .M647 2013 | |
| 072 | 7 | |a BUS |x 057000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 040000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043050 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72 |a 658.87 |a 658.872 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Molenaar, Cor. | |
| 245 | 1 | 4 | |a The End of Shops : |b Social Buying and the Battle for the Customer / |c Cor Molenaar. |
| 264 | 1 | |a Farnham : |b Ashgate Publishing Ltd, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (211 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing. | |
| 505 | 8 | |a Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops -- Ten Ways to Attract Customers; Index. | |
| 520 | |a Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Teleshopping. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Retail trade. |2 fast |0 (OCoLC)fst01096067 | |
| 650 | 7 | |a Teleshopping. |2 fast |0 (OCoLC)fst01146511 | |
| 776 | 0 | 8 | |i Print version: |a Molenaar, Cor. |t End of Shops : Social Buying and the Battle for the Customer. |d Farnham : Ashgate Publishing Ltd, ©2013 |z 9781409449744 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=531786 |z Texto completo |
| 938 | |a Books 24x7 |b B247 |n bkb00064326 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1164385 | ||
| 938 | |a EBSCOhost |b EBSC |n 531786 | ||
| 938 | |a YBP Library Services |b YANK |n 10405733 | ||
| 938 | |a YBP Library Services |b YANK |n 10194729 | ||
| 994 | |a 92 |b IZTAP | ||