The End of Shops : Social Buying and the Battle for the Customer /

Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Molenaar, Cor
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Publishing Ltd, [2013]
Temas:
Electronic commerce.
Internet marketing.
Teleshopping.
Retail trade.
Consumer behavior.
Commerce électronique.
Marketing sur Internet.
Commerce de détail.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo
Descripción
Sumario:Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the.
Descripción Física:1 online resource (211 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781409449751
1409449750
9781409465027
1409465020

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