Inside the mind of the shopper : the science of retailing /

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World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sorensen, Herb, 1944- (Autor), Heckman, Mark (Autor), Sorensen, James (Autor), Bogomolova, Svetlana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education, [2017]
Edición:Second edition.
Temas:
Consumer behavior.
Marketing.
Retail trade.
Merchandising.
Marketing
Consommateurs > Comportement.
Commerce de détail.
Marchandisage.
marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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