The maturing marketplace : buying habits of baby boomers and their parents /

Mostrar otras versiones (1)

Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moschis, George P., 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, ©2000.
Temas:
Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Market segmentation > United States.
Consommateurs > Comportement > États-Unis.
Génération du baby-boom > États-Unis > Attitudes.
Consommateurs d'âge moyen > États-Unis > Attitudes.
Consommateurs âgés > États-Unis > Attitudes.
Segmentation du marché > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
Baby boom generation > Attitudes
Consumer behavior
Market segmentation
Middle-aged consumers > Attitudes
Consumentengedrag.
Marktsegmentatie.
Leeftijdsgroepen.
United States
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares