The maturing marketplace : buying habits of baby boomers and their parents /

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Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moschis, George P., 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, ©2000.
Temas:
Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Market segmentation > United States.
Consommateurs > Comportement > États-Unis.
Génération du baby-boom > États-Unis > Attitudes.
Consommateurs d'âge moyen > États-Unis > Attitudes.
Consommateurs âgés > États-Unis > Attitudes.
Segmentation du marché > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
Baby boom generation > Attitudes
Consumer behavior
Market segmentation
Middle-aged consumers > Attitudes
Consumentengedrag.
Marktsegmentatie.
Leeftijdsgroepen.
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Overview
  • Food and beverages, food stores, and restaurants
  • Apparel and footwear
  • Pharmaceutical products
  • Housing
  • Technology products and telecommunication services
  • Health care
  • Travel and leisure
  • Financial services
  • Insurance
  • Summary and implications for marketing strategy.

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