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BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman.
With the Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, incl...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
AMACOM Books
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |